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Complete SEO Audit Checklist

The Basics

  • Make sure your website is indexed on Google. Use Google Search

  • Submit a sitemap if you haven’t already

  • Make sure your website is mobile friendly. Use Google Test for this

  • Make sure Google indexes one version of your website.


Technical SEO

  • Make sure you’re using HTTPS and not HTTP

  • Check for any Crawling Errors. Use Google Search Console

Google Search Console
Google Search Console

  • Remove/Fix broken internal links

  • Make sure your website loads fast. Use PageSpeed Insight

  • Remove/Fix duplicate pages and content

  • Delete low-content pages

  • Flatten your website’s architecture


Keyword Analysis

  • Conduct competition analysis and asses ranking difficulty for your primary keywords

  • Find variants of your primary keywords and competition gaps

  • Select from your final keywords based on search volume and keyword difficulty


On-Page SEO

  • Fix duplicate or missing title tags

  • Fix duplicate or missing meta descriptions

  • Find and fix duplicate/missing H1 tags

  • Add 5+ internal links

  • Add 5+ external links

  • Improve tile, meta, H1 and content to reflect your primary keyword for that page

  • Run a content audit and fix spelling/punctuation errors

  • Improve content readability (subheadings, short sentences and paragraphs, image breaks)

  • Optimize images for SEO (Name, ALT Tag, Size)

  • Up to date old contents


Off-Page SEO

  • Create profiles on all social media and business directory platforms and link it to your website

  • Analyze and replicate your competitors’ links. Use Ahref's free tool for this

  • Pursue unlinked mentions of your brand/website

  • Setup and optimize your Google My Business profile

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